Re the point that ESRD never ends, that is very true, but almost half of all Americans suffer from a chronic, incurable disease.http://www.cdc.gov/chronicdisease/overview/index.htmYet other chronic diseases get more PR than ESRD and dialysis. I saw yet another ad for yet another breast cancer fund walk, and all of the participants (or at least all the people in the ad) were young or young-ish. Maybe people on dialysis aren't pretty enough or don't photograph well. That's meant to be a flippant remark, but I think there is a grain of truth in it. The truth is that the majority of people on dialysis are older, many being MUCH older, and the optics aren't so great.That thought lead me to my next thought. The majority of people on dialysis are either older or of an ethnic minority, and those are two groups who don't have much power in our society today. To be fair though, here in Chicagoland, we have been seeing ads on TV from the State advocating donation. It features a middle aged blonde woman who apparently worked at one time as some sort of tx coordinator and then found herself in need of a kidney. We went to the movies yesterday ("Chimpanzee"), and this ad was shown before the film. Also, matchingdonor.com is running an ad I hear every day on the radio ("Do you wanna piece of me?"), so we're not being ENTIRELY ignored. But I can't escape the idea that our PR isn't so great because esrf and dialysis is perceived to be an "old/brown people's disease". I hate the idea of being ageist or racist, and if my perception is incorrect, PLEASE TELL ME because I do NOT like believing this way.But then there's Alzheimers. Old people are the primary victims, but we hear plenty about it. My local hospital that I complained about has support groups for THAT disease, but then I remember that when you see ads for Alzheimer care, they are aimed at a younger generation that suddenly find their ageing parents need help and don't know where to turn, so those ads always feature younger people.
Anyhow, I disagree that older people lack power. Unless they are somehow disabled, older people often have the time, and in some cases, the money to spare. AARP is quite a powerful special interest group.
As for race, when you are talking about the racial profile of kidney failure, you are really talking about Type II diabetes - the leading cause of kidney failure and more prevalent in certain minorities. So, really, we should probably be questioning why there are not flash social marketing campaigns for that disease. I took a basic public health masters level course last term and barely escaped with my sanity. Everything was about waggling a finger at sick people for not taking care of themselves and bringing your condition on yourself through lack of prevention. This is especially fashionable with Type II diabetes, although it seems pretty obvious to me that there is a genetic link there. If you come at people with only condescension and blame to offer, it is small wonder that people will tune you out.
I would like to see our culture shift from one of thinly veiled hostility toward the chronically ill to support so that people can feel empowered. I thought Bill's take on quality of life was pitch perfect. Maybe the doctors could stand to lose their paternalistic attitudes and approach people with the idea that they are capable, intelligent individuals who want to be more than a disease, and see where that takes them.
I think your answer will have to come from those on dialysis..
If I never said another word on this forum, I suspect that no one would comment on the long post I made a few posts ago. There is a world of experience by the members of this forum. If I am to engage knowledgeable people on the Quality of Life in those dialysis centers, I need to know everything there is to know, your ideas for improvement, etc. Advocacy is a bitch. Piss and moan or help! If there is no help, I quit!gl