The difference with ESRD and donation awareness, as I see it, vs. cancer; it is easy for a person to do a 5K, wear pink,etc. To be a living donor is much harder and involves a whole system of insurance companies and doctors. If we could make it mandatory to donate organs when we die, that would make a real difference. Maybe more energy needs to be directed to our laws. I am all for putting information in front of everyone we meet.