Advertising agency knoodle donates $90,000 for Kidney Foundation campaign

Wednesday, July 2, 2008 - 1:04 PM MST
Advertising agency knoodle donates $90,000 for production of Kidney Foundation campaign
Phoenix Business Journal

Knoodle, an advertising and public relations firm, has donated $90,000 to the Arizona Kidney Foundation.

The money will be used to pay production costs for a campaign entitled "Know Your GFR," created by the Phoenix company to urge Arizonans to take charge of their kidney health. GFR or glomerular filtration rate, is considered a key indicator of kidney condition.

Foundation officials say this is the largest one-time donation in its 45-year history.

"For more than a year, our staff has worked diligently with the Arizona Kidney Foundation, and we're completely on board with their mission of building awareness for the earliest possible detection of chronic kidney disease," said knoodle CEO Rosaria Cain, whose mother was diagnosed with the disease three years ago.

The campaign will feature public service advertisements targeted toward people with diabetes, hypertension, obesity and cardiac disease, all risk factors in the disease.

The earlier the detection, the better the odds of slowing or managing kidney disease. One in nine American adults has chronic kidney disease - and, of those, 90 percent don't know they have it, according to the Arizona Kidney Foundation.

http://www.bizjournals.com/phoenix/stories/2008/06/30/daily52.html