Coverage of the organ donation process on Grey's Anatomy

Clinical Transplantation

Coverage of the organ donation process on Grey's Anatomy: the story of Denny Duquette
Brian L. Quick
Department of Communication, University of Illinois at Urbana-Champaign, Urbana, IL, USA
Corresponding author: Brian Quick, Department of Communication, University of Illinois at Urbana-Champaign, 169 Lincoln Hall, Urbana, IL 61801, USA.
Tel.: +217-333-3617; fax: +217-244-1598;
e-mail: bquick@illinois.edu

Abstract: This investigation examined the impact of Grey's Anatomy viewing on a host of organ donation-related variables: organ donation beliefs and attitudes and a willingness to discuss organ donation with family. Following exposure to a storyline in which two myths were presented: (i) the rich and famous can buy their way to the top of organ waiting lists (purchase myth) and (ii) friends and family of medical professionals receive organ transplants quicker than other individuals (relationship myth), results revealed that loyal viewers of Grey's Anatomy are less likely to believe the purchase myth compared to non-viewers. No difference emerged between these two groups with respect to the relationship myth. Additionally, loyal viewers were more likely to talk about their willingness to donate organs than non-viewers. Results are discussed with an emphasis on how Grey's Anatomy portrayals can impact perceptions and action tendencies related to organ donation.

DIGITAL OBJECT IDENTIFIER (DOI)
10.1111/j.1399-0012.2008.00937.x

http://www3.interscience.wiley.com/journal/121574775/abstract