Our local TV station ran a week long story about the Freeman Hospital in Newcastle during National Transplant week, it highlighted renal, heart and associated patients. In the last few months since it has followed up stories and outcomes and done a huge amount in pursueding people to carry donor cards.
The only drawback seemed to be they concentrated on young, attractive and cuddly patients rather than the bad tempered, old and cranky bastards like myself and every other patient I know!
http://www.newcastle-hospitals.org.uk/hospitals/transforming_transforming-the-freeman-hospital.aspx